Coaches Go Live

ATTENTIONCoaches who think it's too hard, too techie, too stressful, or too expensive to create videos to sell online

Discover the simplest method for creating videos for any coach in any niche which you can virtually share anywhere …

So You Can overcome your video phobia and build authority in your sleep – create smarter, stronger, and more scalable systems that save you both time and money while growing a successful, meaningful online brand!!

Ed Troxell

Ed Troxell

Founder of Coaches Go Live

Giving you permission to work in an imperfect way because it’s possible and I’m here to help you along the way!

New Coaches Go Live Makes it easy for anyone to create videos to build up their brand and sell more online ... Even If You’re Not a "techie." Even if you're not extroverted, a content expert, or an "influencer."

Everyone knows there's big money to be made online especially in the coaching world. And if you're like most people, you'd probably LOVE to grab your slice of the pie but...there's a huge problem.

First, you have to come up with great content...something that will grab people's attention and allow them to connect with you. Then you have to figure out how to create it before figuring out how to share your content across multiple channels...all without having to deal with those pesky tech headaches which suck up so much time!

How in the world do you do that???

Do you just start creating content or worse, keep sharing the same old stuff (a photo with a caption)? Do you watch hours of YouTube videos trying to figure out what content to create? Do you pick up your phone and hit record, hoping that does the trick? What do you even say when recording a video? What about going live and how does that work...besides just hitting the go-live button on Facebook? And how do you piece everything together in order to streamline everything from creation to distribution?

Those are just some of the questions I had when I first decided to start creating video content and going live on Facebook.

So, I did what anyone would do … I turned to the Internet.

The Limitations of Google

Unfortunately, the Internet didn’t help much …

While I was able to get an overview of the power of video and Facebook Live, I wasn’t able to find the do-this, do-that, step-by-step guide I wanted – something comprehensive but user-friendly and super easy to implement! 

Which was annoying because I wasn’t interested in spending hours on end trying to figure this stuff out.

I also didn’t want to sift through tons of useless information.

Of course, that’s exactly what happened …

I’d spend hours clicking one link after another, trying to get to the “good” stuff.

Before I knew it, I’d have dozens of browser tabs open and half my day would be gone.

Worse still, I’d be more confused than I was before I started!

It seemed like the people who wrote articles about this kind of stuff couldn’t agree on anything.

… one person would claim video is the best way to make money online but didn't mention live streaming..

… then the next one would say selling on Facebook is next-to-impossible without paying for advertising..

And so on …

It was super-frustrating.

After coming across conflicting advice more times than I could count, I started paying more attention to who was actually offering the advice.

What I discovered left me dumbfounded.

Anyone can teach you how to "go live." What they weren't teaching you is, and what I actually walk you through step by step, is how to go live with a plan because it is not just about going live and creating that one video.

It is about...

...showing up consistently for your audience and creating video content that builds up your authority even while you sleep. It's about showing you exactly what tech to use and how to streamline everything so that one video a week is all you need in order to promote your business online.

It's about showing you how to go from A to Z while walking you through each step (A to B, B to C, etc.):

•  They only tell you what to do – they don't show you EXACTLY how and they certainly don't show you how to streamline everything so that you have one hell of an online marketing strategy that can 10x your growth online.

•  They only know one way to create videos – which is oftentimes a very expensive, all day, production.

•  They're not leveraging the power of live streaming – or even know what the LIVE Effect really is.

… making them stuck in their old ways (not staying relevant) and leaving money on the table – not to mention leaving huge gaps in your marketing strategy.

Think Blockbuster vs Netflix and who do you want to be...

Most People Give Up On Their Dreams

I wish the problems I experienced when I first started out were unusual, but they’re not.

Virtually everyone who wants to be on-camera (even if you really don't want to be but know you need to be) goes through something similar.

Along the way, most of them decide the process is too:

•  Difficult

•  Confusing

•  Frustrating and

•  Time-Consuming

That’s why plenty of smart people give up on their dreams or just don't try something new which oftentimes hurts their business.

It’s not that they CAN’T do it … they can.

It’s just a huge pain to figure out all the details when you’ve got little free time and bills to pay.

I totally understand that because I went through it all myself.

And while I *did* manage to make sense of it eventually, it took:

•  More months than I care to think about,

•  Countless 16-hour workdays,

•  Plenty of pricey mistakes, and

•  A lot of banging my head against the wall before I reached that place.

The good news is that you don’t need to go through that because I’m about to share with you the absolute easiest way for you to start creating video content and go live on Facebook so that you can consistently market yourself online while saving a ton on your marketing budget!

That’s why I urge you to read this all the way through to the end … the information I’m about to share has the potential to be a huge game-changer for you and your business.

But before I get to that, allow me to introduce myself.

About Me, Ed Troxell

Hi, Ed here! And like you, I too am a total introvert...or at least I was when it came to online and being on camera. Which may not seem like it now when you see me and that's all thanks to live streaming video! 

Before I started my consulting business back in 2015, there is no way you could get me to be on-camera. I was the guy, behind the scenes directing everyone else. I didn't want to be on video – I didn't like the way I looked, the way I sounded, and I just felt totally uncomfortable. That being said, I knew that if my business was going to survive I had to do something different – I had to figure out a way to stand out from everyone else online.

🎥 Enter live streaming... 

Since then, I've been using Facebook Live to grow my brand online – which has opened the doors to opportunities I wasn't even aware of. In fact, it is what landed me my biggest clients and has allowed me (a total introvert) to create 100's of videos online that teach & promote something which are available 24/7.

While I’m thrilled with what I’ve managed to accomplish, I’ll admit that figuring out what to say and learning how to effectively use live video to market my business online (consistently) was a real struggle at first.

In the beginning, I didn’t know what I was doing and I didn’t have anybody I could ask. I thought to myself, "who is going to want to listen to me?" "What will I even talk about?" "Is it going to make sense?" "What if I mess up?" And the list continued...

The good news is that I learned from those mistakes and today, I have the power of live video down to a science.

I know exactly how to create a plan that allows you to easily go live, create engaging video content, win with the social media algorithms, and share your story (your content) across multiple channels online – from social media to email and yes, even podcasting.

Still, I haven’t forgotten how hard it was when I first started out.

Back then, I really wished there was some kind of instruction manual — something I could turn to that would show me step-by-step exactly how to use live video (specifically Facebook Live) to effectively show up online consistently, build up my brand, and really make marketing online easier!

That’s why I’m excited to tell you about my NEW program Coaches Go Live.

It’s designed for people like you … influential entrepreneurs who want to stand out online, really connect with their audience, and make a greater impact but don't know how to get started or know how to get started but don't know what to do afterward – creating a video is one thing, knowing what to do with it afterward is another.

Coaches Go Live is your easy, step-by-step guide for creating a winning online marketing strategy that helps you show up consistently, is easy to implement, and continues to work for you even while you are sleeping.

And, because I frame it as you create your very own online TV show, I give you a production schedule where you can plan out your video ideas so you'll know exactly what you will talk about before ever going on camera – it even works if you don't know what to talk about on camera.

In fact, by the time you get to the end of the program, you'll have season 1 (10 videos episodes) all planned out and ready for you to go live with! And don't worry, we can practice together!

That’s because.

In the Coaches Go Live program, I show you the easiest ways to create:

 Video content – what to talk about, where to send people with your call to action, and where to share it.

 Your own live streaming show that allows you to consistently market your business (using video) online and capture more of your market. In fact, 89% of video marketers say video, in general, gives them a good return on their investment. Combine that with the over 80% of people online who prefer live video and you have a very powerful marketing strategy..

 Content that you can repurpose – Facebook is just the starting point! We teach you why Facebook and show you where else you can repurpose your video content including the easy ways of doing it.

 Systems that are streamlined – we simplify the tech and make it easy for you to go live from both your phone and desktop as well as show you exactly what software to use and how to properly us it.

My program Coaches Go Live leaves nothing to chance — if there’s a video you want to create, I teach you how to make it and the same principals can be applied to whatever platform you go live on.

But that’s not all.

In the Coaches Go Live program, you’ll also get my secret strategies for saving massive amounts of time and money along the way.

Because if you’re like most people, you don’t have enough of either.

That’s why my program is designed to help you succeed, even if you have very little:

•  Money

•  Time or

•  Experience

Inside my program, we teach you how to get in the right mindset upfront which will lead you to greater success online. Plus, I even show you an easy method for finding the time to go live – even if you think you, "don't have time."

It’s so amazing that I promise you it works even if…

 You’re not a coach (you can be)

 You don’t think you’re any good at being on camera (you will be)

 You worry you will mess up or that no one will show up. (I’ll help you overcome this)

 You think going live is scary or challenging. (it won’t be with me by your side)

But Coaches Go Live doesn’t just teach you how to go live on Facebook – you’ll also learn super-easy methods for how to share your content elsewhere and repurpose for things like a podcast or an online course.

In the Coaches Go Live program, I’ll also show you how to appear comfortably on camera without any fancy tech or equipment … so you're not wasting time or extra money on things you don't need – don't let the tech hold you back any longer!

For instance, Think of it like this.

If you tried to tackle a paint-by-number kit without knowing which color went with each number, it would be pretty hard right?

Next-to-impossible even.

But if you had the key—showing you which color went where—imagine how easy it would seem.

Heck, anybody could paint a nice picture with the key, regardless of their skill level (for the record, I'm a stick figure kind of guy but hey, it works!).

The same thing is true about the power of video and Facebook Live.

Try to do it on your own, and it’s confusing and overwhelming … like tackling a paint-by-number without the key.

But have someone give you the key and what a difference.

Suddenly, it all seems super-easy.

That’s because it IS … when you have someone to show you the ropes.

You Don’t Need to Be a techie, an extroverted internet superstar, have a huge following, or have fancy equipment  to Succeed

Now, at this point, some of you might be thinking ...

The program sounds great, but am I really capable of doing this?

Don’t I need to be more to make videos that people really engage with and buy from???

Allow me to answer that.

There’s nothing I teach inside Coaches Go Live that you can’t do.

You’ll Also Learn The LIVE Effect which shows you exactly how you can repurpose your content wherever else you show up online.

Honestly, this information is so powerful, it has the potential to transform your life, just like it did mine.

Commit to Your Success Today!

Right now, you’re reading this because there’s something you want more of.

Either you want more money … or you wish you had more time … or you’d like to feel a greater sense of pride about your accomplishments.

You can have ALL those things with Coaches Go Live.

Imagine that for a moment.

What would change for you if right now, you committed to creating a better future for yourself, by following the exact steps I outline in this program?

Could you start?

Yeah, actually—you could.

In fact, you’d be surprised if you knew how attainable that goal actually is.

That’s why it's not unreasonable—at all.

There’s seriously a ton of money to be made on the Internet for people who know what they’re doing—and you’ll be one of them once you take my program. 

Imagine being able to control your own destiny — to carve out the future you want for yourself – without having to work so hard or stress out so much about the tech. 

Because let’s be honest — your current online marketing efforts are not paying off the way you had hoped and those typical posts (a photo + a caption) will only get you so far, you have little chance of experiencing true financial freedom if you continue down this path.

But the potential to earn more money as an entrepreneur is just part of the equation.

You Can’t Put a Price on Passion and video is honestly, the next best thing to being in-person. When you show up on camera for your audience everything in your business changes.

Think about that for a minute.


In a year’s time … imagine what your life would be like IF you followed the exact same steps I teach inside my program Coaches Go Live.

Let Me Tell You More About What You’ll Get With Coaches Go Live...

It consists of me for support + weekly check-ins + bite-sized online video lessons that are divided into 5 modules:

•  Development

•  Pre-Production

•  Production 

•  Post-Production

•  Distribution

Everything is easy to learn and implement – implementation is huge!

To make it easy for you, I designed the program so you can tackle it in one of two ways – 8 weeks or 12-weeks – and all the details can be found on the enrollment page (click the enrollment options button below).

So, let me reveal just some of what you’ll learn in the Coaches Go Live:

•  How to find the time to actually go live

•  How to create your first 10 episodes 

•  What tech to use and how to use it

•  Filming tips

•  What to do with your videos afterward to really maximize your exposure online

That’s just a sneak peek of some of what you’ll learn inside Coaches Go Live.

As you can see, Coaches Go Live comes with everything you need to be successful in overcoming your video phobia and effectively market your business online.

There is literally nothing else on the market that’ll take you by the hand and show you exactly what you need to do that includes the level of service that I provide you inside Coaches Go Live.


Ed encouraged me to start filming Facebook Live videos and we created a YouTube channel to repurpose those videos. Ed lead me to new ways of promoting my business.

– Katie O.

Check out some of the amazing results people have gotten with the live video framework we teach inside of Coaches Go Live:

- Vicki, once terrified of being on camera, found her voice online & now sells her jewelry on her live show

- DeAnna, discovered the power of live video & gained 11 new clients for her program

- Erin, found her voice online for promoting her business as well as creating a show exclusive to her community
- Toni, opened up a new marketing door for her business that really showcases what she has to offer & how she can help you promote your business with various promotional items
- Midori, gained several new clients, got her show onto a network & has celebrity guest like J. J. Peterson from StoryBrand

Let's add you NEXT to this growing list! 

Client Spotlight...

👉 80% of internet users would rather watch live video from a brand than read a blog. 

👉 82% of internet users would prefer live video from a brand to social posts.

👉 Users spend 3x as much time watching Facebook Live videos than standard pre-recorded videos.

Here's what you'll get:

Season 1: 10 video episodes

(Get noticed on FB, IG & YouTube)

A video-first marketing plan

(Create once & repurpose)

Increase brand awareness

(Get noticed across multiple platforms including email)

Build stronger relationships

(Increase sales with your live videos)

Primary Benefits of Live Streaming Video

It provides a sense of excitement for your audience and it makes them feel simultaneously inclusive and exclusive – Not to mention it makes your online marketing efforts so much easier!

Live streaming grows your audience

Live streaming video is the quickest way to grow your audience online.

Reduced costs mean increased revenues

The time and money saved allows you to spend more time doing what you love and promoting your services organically.

Reach new audiences

Expand your reach online and put your brand ahead of the competition. As a bonus, for those wanting to target the millennial generation live streaming is where you want to be.

Live streaming reduces costs

Live streaming video is the #1 most cost-effective way to market your business online.

Increased engagement

Give your audience more of that face to face time that will humanize your business and allow you to more effectively tell your brand’s story online.

The quickest way to build trust online

Your audience will see the real you – unedited and unscripted – which means you will quickly build up that "know, like, trust" factor. Your audience will really appreciate being able to connect with you through live streaming video.

Get In On The Action

(Learn how to...)

Create Your Episodes

CGL shows you how to plan out what you are going to say on-camera before you actually go live on Facebook so you can show up more confidently online. Learn how to create your very own online TV show and start showing up more consistently here online.

Get More Exposure

CGL shows you how to gain even more exposure both on Facebook and anywhere else you show up online – Instagram, YouTube, LinkedIn, Blog, etc. – without all those pesky tech headaches. 

Remember, Facebook Live is just your starting point and is what allows us to unlock the door to limitless possibilities for your online business.

Sell More Online

CGL shows you how to start the conversation online, build up that "know, like, trust" factor (quickly), and sell more online (organically) to your audience.

“If you want to look good in front of thousands, you have to outwork thousands in front of nobody.” – Damian Lillard